vomFASS wins Green Franchise Award

Since 1994, vomFASS has been a leader in energy net-zero production via solar power, minimal packaging, allowing customers to refill and re-use their bottles, and partnerships with environmental charities and fair-trade organizations. With +280 locations in +28 countries, vomFASS embraces sustainable concepts in all aspects of the business.

“The idea of sustainability has always been a central topic at vomFASS thanks to the possibility of refilling bottles directly from our casks. In recent years, sustainability has become more and more important for us, but also for our customers and franchise partners. Our net-zero production and the reduction of plastic in our stores to "almost zero" were important milestones for us!” said Thomas Kiderlen, owner and president of vomFASS, when asked about how sustainability has been a part of the concept since the beginning.

vomFASS President Thomas Kiderlen, left, with vomFASS found and father, Johannes Kiderlen pose with the Green Franchise Award

vomFASS Corporate Team celebrate at the international headquarters located in Waldburg, Germany.

In German, "vom fass" means from the cask/on tap and this is the foundation of the concept.

Customers are encouraged to bring back their clean, empty bottles for a refill at a discount.

All packaging is sustainably sourced from recycled materials and minimal plastic is used.

vomFASS will continue to build upon its award-winning tradition in both products and franchising in 2021.

vomFASS was a convincing winner of the Green Franchise Award as a role model for ecology, economy and society. Sustainability is the foundation of the company and ensuring future viability and stable growth worldwide will always be a part of the strategy.

The Green Franchise Award is the first award for sustainable franchising awarded by the German Franchise Association. The evaluation criteria include holistic activities in the areas of:

  • Economic Sustainability
  • Ecological Sustainability
  • Cultural Sustainability
  • Social Sustainability

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